Tempting People to the Ultrabook via Social Experiment

Posted on 16 March 2012 By

ultrabook smash

Daring, Powerful, Persuasive, Excited, Determined and Persistent. All these qualities can pay dividends. In some situations, they can earn you an Ultrabook!

Intel set up 6 experiments in 3 countries to see how far people would go to get an Ultrabook. It worked! The crowds flocked to watch and participate and some people walked off with an Ultrabook.

If you’ve got a few minutes this Friday, check out the videos and put yourself in the situation.  I’m not sure I’d be brave enough to break safety glass in the middle of an Airport!

All the videos are available on Ultrabook Tempations.


  1. #1 by Robert on March 16, 2012 - 16:26

    every sane person has moral inhibitions in this situation
    to encourge or tempt people to cross that threshold is cheaky wonder what would happen if that did this last year in london though lol or even now

  2. #2 by Paul McKeon on March 16, 2012 - 16:49

    Hi Chippy, Paul from Intel PR here. Just wanted to clarify that the Daring video was not shot at in airport but at a local train station and a shopping mall.

    • #3 by Chippy on March 16, 2012 - 21:39

      Thanks Paul. That makes more sense!

    • #4 by Michael on March 19, 2012 - 09:16

      How can Intel call itself a responsible company and yet encourage acts of crime like this? What twisted CSR is this?

      This is as bad as putting a naked women in a glass cage and waiting to see if anyone rapes or assaults her.

      Come one, be responsible.

      • #5 by Dan on March 20, 2012 - 03:32

        Lol how do you get up each morning? Do you wear a tin foil hat? Nice jump from a simple PR stunt involving laptops to naked women in glass + raping them….

  3. #6 by C4RLOS on March 20, 2012 - 07:09

    Put one of these glasses with a UX31A in front of me and see how that goes..

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