Computex Warm-Up: Intel Ultrabook Promo Video

Posted on 31 May 2012 By


Ultrabook Promo

A new Intel Ultrabook promo video has just gone up – a pre-cursor to the launch of the 2nd-generation of Ultrabooks at Computex in under a week.

Update: Intel has also posted a Sneak Peak article. 

It’s generic and unrevealing but at least the YouTube notes tell us they’re now promoting 3rd-Gen Intel Core. That’s Ivy Bridge.

Introducing Ultrabook the newest category in computing devices that will transform the PC experience. Ultrabooks give users the combination of Sleek . cool . responsive computing with the performance of a full PC. Enjoy High performance, amazing battery life , sleek design and increased security brought to you by the power of Intel 3rd generation core processors.

Note that Intel do mention ‘2nd-Generation Ultrabooks’ and I don’t expect them to next week either. There will be a lengthy overlap of Sandy Bridge and Ivy Bridge Ultrabooks in the market at the same time. Look at the line-up from Sony, Lenovo, Samsung and others. Sandy Bridge is being used for the low-cost Ultrabooks and it could remain that way for the rest of the year.

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  1. #1 by c1623755 on May 31, 2012 - 08:41

    some shiny renderers, cheery music and empty promises… that’s intel we know

  2. #2 by robert on May 31, 2012 - 10:55

    pne of the computer graphic-ultrabooks had the powerbutton encorperated in the main keyboard which looked sleek .. i wonder does any ultrabook in reality feature this?

    • #3 by Chippy on May 31, 2012 - 16:03

      The ASUS Zenbooks

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