Good point, Ross! (Intel, just $500k will be sufficient.)

Adam

Much of executing a vision is about EXECUTION itself. It doesn’t matter you have what it takes to get us to 2050 technology, if you can’t execute it.

I agree with guy, manufacturers need to step up their game too.

Also, I doubt Intel would want an “Intel Premium Arm-based convertible tablet.”

Isn’t that what Intel has been trying (and apparently failing) to do? They created the first ultrabook reference design and tried to get manufacturers to adhere to it. Now Intel has made another reference design with touch, GPS, accelerometer, etc. Chippy has one of them I believe. Despite these prototypes, OEMs still went with competing at the bottom of the barrel and cut corners everywhere. OEMs just aren’t listening.

Yes, Intel has put up resources for marketing which also doesn’t seem to be very successful. I guess telling consumers to tell OEMs to make ultrabooks seems like a good idea. I’m not a marketing expert.

I guess Intel had a good idea but apparently it’s hard to make it a reality.

Adam

Is Brembo dumb enough to try to directly court consumers to buy some category of cars that contains only their brakes? -Of course not. People buy the car for the car. Brembo realizes that their customer IS the car companies.

Intel: News Flash” Your customer is PC manufactures; not consumers -quit wasting your flipping money courting consumers who don’t give a flying @#$% about your processors and keep that money and use it to help the manufactures provide a better experience that actually WILL get experience.

Intel just needs to get over their ego. They make commodity chips for computers; consumers today are like honey badgers -they just don’t give a shit about you, Intel. It’s the hardware MFGRs you need to convince and you need to convince them by helping them to produce premium, well integrated devices that provide a great experience. -Touting BS increases in performance and power efficiency mean jack shit today.

It drives me insane that Intel has the ability to execute on these things better than anyone but their strategic head is up their ass and they keep chasing the old model… *Sigh*

Simple: people don’t buy device categories; they buy DEVICES. You can’t make people obsess and get all emotional over a device category, especially one with an incredibly washed out and confusing brand like Ultrabooks; that’s a complete waste of your marketing dollars.
People get emotional about well designed, well made and well-integrated DEVICES.

Intel should’ve spent their $$$ to pick 1 or 2 “Flagship” devices in each category and price-point and then help them ensure that they have fully utilized the full Intel featureset; WIDI, assistance on thermal design and power efficiency, and beyond that help them market the DEVICE itself. “Crown” each of these premium, “flagship” devices as the premium Intel experience for its class and form factor.

An Intel premium Core-based 11″ tablet device
An Intel premium Core-based 13″ convertible tablet
An Intel premium touch screen ultrathin, ultra light
An Intel premium powerhouse laptop
An Intel Premium Arm-based convertible tablet
An Intel Premium Smart Phone etc..

Also spread the love, make one premium device a Samsung device, one an Asus device, etc.. etc..

FOCUS on the damn devices and the integration required to get an incredible device experience! No one likes these devices because instead of being everything to everyone they’re nothing to no one; pick a scenario, pick a device and make it the best damn device for that scenario possible and sell a crapload of them and get yourself a premium brand in the process, then rinse and repeat. This is what Intel should be spending their marketing dollars on and this is what can help them keep their exorbiant 60% markup.

Now pay me my $1 million consulting fee and get to it, Intel!

Adam