Posts Tagged aldi

German Supermarket offers Medion S4216 Ultrabook for €599, A Lesson in Mainstream Marketing

Aldi Ultrabook

On the morning of the 22.11.2012 Aldi Sud in Germany is probably going to sell over ten thousand Ultrabooks. The new Medion Akoya S4216 (MD 99080) includes a 1TB SSD-supported hard drive and a removable DVD that can be replaced with an included extra battery. We highlighted the Medion S4211 recently and the S4216 is exactly the Ultrabook variant we were expecting. Yours, if you’re in Germany and standing in line, for €599

Update: Medion Akoya S4216 Specs now in the database. We’ll add info links, videos and reviews as we find them so keep it bookmarked!

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New Medion Akoya S4211 is Ultrabook-Like for €549

When a new product category comes to Medion, you know it’s gone mainstream. Medion, a Lenovo company, is headquartered in Germany and focuses on good value technology, some of which is exclusively sold through large retailers such as Aldi. Netbooks broke into Aldi in 2008 where 20,000 boxes could be shifted in a matter of hours.  Ultrabooks could do the same.

Big customers like Aldi are big business for Medion, but only when the time is right. The Medion Akoya S4211 could mean that the time is right.

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