Posts Tagged analysis
Occasionally, like every business, we update our plans and predictions to make sure we’re on the right course. We’ve just done that for the Ultrabook sector and from what we can see there’s a lot of potential in 2013 for Ultrabooks to rise to the levels of sales that netbooks had three years ago – an ecosystem that many were happy to be in. There’s potential for more in 2014 too as the Ultrabook moves into its third generation. This will be the Ultrabook that Intel wanted to make from day one and is the only Ultrabook iteration that should be used to evaluate the segment. We’re positive that prices, performance, style, battery life, operating system and form factors will impress customers and developers to make the upgrade in 2013 and that we’ll see an impressive sales spike later in the year.
Here’s a round-up of some news that I want to bring to you quickly. UK readers stay tuned. Students might want to buy anin the next 48 hours and Intel gives us more to think about on Ultrabook sales growth.
You may have noticed that there hasn’t been much interesting Ultrabook news this week and as we hit summer holidays, silly season starts. Stick with Ultrabooknews for a more sensible take on whats’ going on because journalists, no, juniors employed to cover summer holidays are fed with news items and hints and it usually ends up looking cheap.
“Hey, IDG published a report on the PC market. There’s a few mentions of Ultrabooks in it and it looks bad. Send some provocative copy to the editor because page views are down.” Junior writer ends up with pieces that get edited to this, this and this.
Fact 1 – There are no Ultrabook sales numbers available, only best guesses.
Fact 2 – Ultrabook sales started in June – the last month in Q2.
Where does Fact 2 come from? Us. We’ve got more too…
You might think of Ultrabooks as a marketing push by Intel or an attempt to copy the successfully MacBook Air and in some respects you’d be right but there’s a whole lot more to it than that. We’re witnessing a complete change in laptop design, manufacturing, performance, efficiency, weight, aesthetics and features. It brings real advantages to the end user. It also brings advantages to the design and manufacturing process too and, you might be surprised to hear, will reduce the cost of laptops over time.
At the end of the day (circa end of 2013) the manufacturer will end up with a laptop that’s quicker to design, develop and cheaper to manufacture, ship and support than any laptop before it. The advantages aren’t limited to ‘Ultrabooks’ either. Every part of the laptop market should benefit. Here are 10 reasons why.
Lenovo gave us the U300S, Asus gave us theand , Toshiba gave us the Z830 and Acer gave us the Series 3 this week at IFA. Samsung launched the Series 7 tablet too. They all have one thing in common. No, its not the word ‘Ultrabook’, it’s the word ‘tablet.’
We’ll get this weeks new Ultrabook details into the database as soon as possible but before that, let me give you my current analysis based on knowledge so far.
The tablet is truly eating into the PC space.
That’s no surprise. In the developed world, home netbooks are going to be hit first. I doubt many of the millions of netbook owners will update to another netbook. Why would they? There’s little difference today than there was 3 years ago. A dynamic, touch and app-enabled product is a much more likely choice.
It’s happening in the office space too where iPad experimentation is revealing some efficiencies.
What it means is that while Intel tries to push into the mobile space, they are also putting huge effort into re-architechting their notebook business to pick-up where the tablet can’t reach. Re-positioning is required. They’re building a second attack strategy. Or possibly a safe fall-back position.
To stay at a safe distance from Tablets requires leading edge silicon to create desktop-class power in a feature-rich laptop that does things that a $500 tablet won’t be able to do for a long long time. Graphics, wireless video, high-end connectivity, advanced security, sensors and even better battery life than tablets. Style and portability mean they become every bit as personal as the tablet. As end-users look to swap-out the low-end laptop and upgrade the desktop, it could mean a complete change to Tablet and Ultrabook for many. The total cost of ownership there is similar but the flexibility is way higher.
“We’re in for another boom”
“In everybody’s hands”
“The functionality and utility of a tablet”
Intel’s latest set of promotional material related to the Ultrabook consists of three very short videos showing Intel analysts views on the 22nm process and the advantages of an Ultrabook.
Personaly I hope they produce something a bit better than this in the near future because this looks like It was rushed through the editing room.
Can someone explain to me why an Ultrabook has the functionality and utility of a tablet? Where are the focused, low-costs apps and store? Where’s the always-on.capability, the touchscreen, the 350gm-700gm weight and the $200 starting point?
You may disagree but in my opinion, Ultrabooks are the devices that can do everything that a tablet can’t! They are the devices you need if you’ve got a tablet. You can now throw away the dusty netbook and get busy with 720p video editing, 1080p video conversion, music creation, comfortable text input, full and unlimited web browsing, flexible interfacing and expansion, multi-user usage, office software, software development and enterprise compatibility.
I know there are design elements that come from tablets but thin design and quick-start don’t give them the functionality and utility of a tablet.
As for ‘In everybody’s hands’ well that’s bordering on the offensive. Consumers buy $500 pcs, not $1000 PCs, in many countries it’s less or nothing at all.
Sorry Intel. I appreciate your lead and skill with the technology but you’re going to have to get busy on the message. Tablets are satisfying huge amounts of consumer computing requirements and in many cases do things better than a PC architecture. The Ultrabook has its place and we’re excited about that but let’s be honest and realistic about where it can effectively fit in.
Videos after the jump. . .