Posts Tagged idf
The Intel Core M processor, officially launched last week, offers Ultrabook performance in a processing unit that’s about half the size of the current CPUs found in Ultrabooks with a 6W TDP profile. What does that mean? I’ve seen it benchmarked to Ultrabook performance levels on an 680gram fanless tablet. It works!
The Ultimate Coder Ultrabook Challenge was a great experience for me, a challenge for the contestants and I hope, through the detailed information that was written by all concerned, a help and inspiration to some of you developers out there.
During my week at the Intel Developer Forum I met all the teams and also spoke to Bob Duffy who is not only a fellow Vic-20 fan but is responsible for organizing and communicating with the software community around Ultrabooks.
We’re thrilled to have been invited and sponsored by Intel to attend IDF 2012 this year. Intel Developers Forum is the place to get a feel for what’s going to happen in the next 12-18 months and to get all the questions answered by the experts responsible. Naturally we’ve been looking through the agenda. There are 17 technical sessions directly related to Ultrabooks and an additional 5 that will reveal information about Haswell, the next generation platform that you can expect to see in Ultrabooks in 2013.
One presentation jumped out at us though. Ultrabook™ Innovations – Intel Wireless Charging and Smart Watch Digital Companion.
At IDF Beijin 2012 GoWorld is showing off an Ultrabook prototype which uses a hybrid sliding design. Intel has been saying that one of the goals of the Ultrabook campaign is to bring the good features from the tablet realm to the laptop — things like instant-on, long standby time, thinness, and light weight. It’s no wonder that along for the ride is touchscreen functionality. Thanks to Windows 8 doing double-duty as a traditional desktop OS and also a touchscreen friendly OS with its Metro half, convertible Ultrabooks could actually become a mainstream reality.
You go to the Intel Developer Forum to learn. You learn about Intel’s heading, new technology and knowledge from other attendees. Unlike trade-shows where you’ll be talking to marketing teams and show-floor assistance, you get to hear from expert engineers, product managers and technologists. Thanks to Intels support at IDF I was able to sit down for a one-to-one with Adam King, senior manager responsible for the Ultrabook sector and get some outstanding questions answered.
I believe Intel Wireless Display (also known as Wi-Di) could be one of the best ‘value-add’ technologies Intel has implemented for years. Not because of any technical skill (it’s an extension of the Wi-Fi Direct ‘soft AP’ standard implemented in their Centrino network cards and Core processors) but because it adds capability to the PC platform that makes real sense and doesn’t require any extra interfaces or radios. Wireless display is going to be something that, once you’ve used it, you probably won’t wouldn’t want to lose. Expect to see this on most Ultrabooks next year.
Intel have been working on this for a number of years now [good background story here] and although it’s available in Ultrabooks and other PCs based on Core architecture, it’s also coming to Cedar Trail and Medfield as an option.
Mooley Eden was on stage at IDF this morning to deliver 1hr of Ultrabook presentation. Add the coverage that Ultrabooks got in the first keynote and you’re looking at about 40% of the total keynote stage time being dedicated to Ultrabooks. It’s clear where Intels marketing dollars will be going next year.
Mooley set the scene by talking about PC market growth saying that China had overtaken the US market as #1. “Emerging markets are on fire” he adds. In a market full of tablet and smartphone competition, he needed to do that.
It’s a strange time to be showing next-generation Ultrabooks when the first gen aren’t available but there they were at the Ultrabook showcaseat IDF today.
Next generation Ultrabooks will run on Ivy Bridge, the 3rd Generation of the Core processor which will bring some power savings and, we suspect, cost reductions. None of the prototypes looked overly impressive and there’s no noticeable difference in size or weight so clearly the deal will be in the details. We do wonder how many customers will delve that deep. Brand and pricing will becoming very critical.
So far we’ve seen 5 official Ultrabook launches but there are obviously big names missing. Dell, MSI, HP, LG and more. It’s possible though that Ultrabooks will launch from these manufacturers soon because Intel expects 9 or more devices to launch across the world by the end of the year.
This video, made at IDF today, reveals the information. Unfortunately there were no new Ultrabook products on the Ultrabook booth today although we may see something ib the technology showcase later today. Stay tuned for our reports from that after about 6pm local time here in San Francisco.
We did see some Ivy Bridge based devices but all of them were ODM samples or prototypes. A video of those will follow-up on Ultrabooknews.
Dell, HP, Fujitsu, MSI, Samsung, Packard Bell, Sony. There are still a number of laptop manufacturers that haven’t announced Ultrabooks but at next weeks Intel Developer Forum there’s something happening that could reveal devices and add to the list.
Aside from an Ultrabook-focused keynote and a number of Ultrabook technical sessions, there’s an Ultrabook showcase that could be the perfect place to highlight new developments. We’ve seen it in previous years with netbook and MIDs and we don’t expect the Ultrabook Showcase to be any different.
There are very few industry events left this year and precious little time to be getting excitement ramped up before the Christmas sales season so if models aren’t launched by the end of this month with availability in October, it could be too late.