Posts Tagged ultrabook 2014
ABI reported last week that ultra-portable PCs accounted for 12% of all notebook shipments in 2013, way short of anything Intel wanted to achieve with the Ultrabook segment. It raises questions as we see marketing efforts for Ultrabooks fall. Is this leading-edge notebook segment ever going to be a big seller? If it has good profit margins does it need to be or are we underestimating the impact that the Ultrabook ‘project’ has had on the wider notebook market?
In a report by Bloomberg the Acer CEO is said to have blamed early Ultrabook and touchscreen investments as a mistake. Acer had problems in 2013 as share value dropped following poor sales results. “We need to dig ourselves out of a hole.” Jason Chen said.
This is a story that will bounce around a bit today.
Given that there were no major Ultrabook announcements or evidence of Ultrabook marketing at CES2014 we now have to think about the future of the Ultrabook and leading-edge notebooks. Importantly, who’s going to carry the flag for new PC technologies? Or was CES2014 just a break in the project to allow Intel to promote themselves in newer emerging technologies? What’s next for the Ultrabook, Ultrabook 2014.
“IDF 2013 represents the beginning of a new era for Intel” says the first line of the keynote overview for Intel’s Developer Forum 2013. It starts on Tuesday Sept 10th in San Francisco and we’ll be there. IDF is always an informative experience and, if you listen and read carefully, you get some big tips on Intel’s strategy.
I mentioned the timeline for Haswell-based Ultrabooks in an article about Connected Standby yesterday so let me just bring that up-front for you to see (and discuss) today.
The Verge have published a nice piece about what’s coming to the Ultrabook scene later in 2013. We’ve already reported on the Touchscreen and WiDi requirement (and what it really means) but via an interview with Kirk Skaugen we’re given a few more interesting statements. The biggest of which is a confirmation that Connected Standby is coming.